What Cadre Is
Cadre is the workspace where a service business's repetitive work gets automated, one task at a time, starting with its website. Each automation sits between your customers and your business: it answers a channel, does the work a good hire would, and writes the results back into your systems. It also tells you what it sees: what is working, where money is leaking, and what to do next, in your business and in your market. A real person from Cadre runs it with you, and your customer list is never sent to the AI. You see all of it in the workspace, included in every bundle.
Cadre is an orchestration layer over the systems a business already runs. Each automation sequences the steps a job takes and stops at a person wherever a decision needs one. The calendar, the accounting package and the CRM stay where they are, and the business running them carries on running them.
Every channel
- Phone Calls
- Website Chat
- Web Search
- AI Assistants
- Dormant Customers
- WhatsApp Rolling out
- Social DMs Rolling out
The Workspace
Knowledge bank
A private knowledge bank of your business, added to with every conversation.
Runs your front desk
- Bookings in Google Calendar or on Your Own Booking Page
- CRM Updated
- Call Transfer & Routing
- Transcripts & Summaries
- Confirmations & Reminders
Grows your business
- Win Back Dormant Customers
- Reviews & Reputation
- Get Found
The workspace
Shows you what to do next
Live activity
Working on now
Monthly report
We do not sell software. We build your first automation with you, and the next.
The Observation
Cadre started with a simple observation: good businesses lose customers not because the work is bad, but because nobody picks up, nobody follows up, and nobody has time to chase what went quiet.
One Automation at a Time
So we build the automations that pick those moments up, one at a time. The first one answers on the business's own website.
One Assistant per Kind of Business
The assistant knows the words its trade uses and the questions its customers ask. It runs on the same system in every trade: answer the channels you switch on, book the work, win back the quiet customers, and report what it sees.
A Person Behind Every Automation
Behind every automation stands a person from Cadre who sets it up, checks its work, and stays reachable. That is the deal: the machine does the hours, a person carries the responsibility.
One Knowledge Bank, One Window
Every automation runs on the same private knowledge bank of your business. It grows as the work is done, and it never leaves you. Where your CRM is connected, what the workspace learns lands back in your records. What it learns is what the workspace shows you: what is working, where money is leaking, and what to do next. It reaches you as a monthly report from your Cadre lead. Today Cadre runs every automation with you. The client login comes later, and self-serve pricing with it.
- Overview
- Activity
- Automations
Live activity
Working on now
Monthly report
Why It Has to Be European
Your customers are European, their data is European, and the rules are European. Your workspace should be too.
Stored in Europe
Your data is stored in the EU, kept separate for every client. Three parts run outside it: the model that writes the replies, the voice on the phone line, and the Google calendar and address lookups, each under the transfer safeguards the GDPR requires.
Never Used to Train Shared Models
What the workspace learns belongs to your business.
AI That Says It Is AI
Every assistant discloses itself, as European AI rules require.
No Lock-In
Month to month. You can stop any time.
Results Before Promises
Where we control the lever, you pay for results. Where we do not, we say so.
Seeing the Problem and Fixing It Usually Come from Two Different Places
A tracker tells you what's wrong. Someone else has to go solve it. Cadre's workspace does both, in one loop.
Tracking
Get Found measures what Google, ChatGPT, and Gemini actually say about your business.
Doing the Work
The automations act on it: calls, follow-ups, the fixes that close the gap.
Most tools stop at tracking. Most agencies start at doing. Cadre runs the whole loop.
What that looks like for your business
Sees
In German search answers, your business doesn't come up, even though the French page ranks well.
Does, then reports
Publishes the missing DE page. Rechecks two weeks later: now named in German answers too.
A typical case, shown to illustrate the loop, not a claim about your specific results.
The Person Behind Cadre
Cadre is built in Luxembourg by David Reinig.
He started Cadre after seeing the same thing again and again: good local businesses losing customers to a missed call or a lead they never followed up, while the tools meant to help felt built for someone else, in another language, under other rules.
Cadre is the answer he wanted to exist. A workspace that does the work, follows European rules, and comes with a real person you can talk to.
Find Us
Cadre is based in Luxembourg. Here is where to find us and how to reach us.
Cadre
73, rue de la Foret
L-7320 Steinsel
Luxembourg
cadre.lu
